MEET OUR TEAM OF EXPERTS
Inga Grinko - Founder of IAMFASHION & CEO of Barje
At IAMFASHION, we believe that the growing market for eco-responsible, ethical, and new designer brands has a place for everyone.
As consumers become more aware and seek out fresh concepts, why not position your brand to succeed online?
After years of learning and creating my own business, I've come to recognize that fashion brands can be categorized into two types: Old School and New School.
Drawing on my own entrepreneurial experiences in fashion and e-commerce, I founded IAMFASHION to help young fashion designers and fashion brand owners become New School brands that will shape the next decade of online fashion.
In 2024, I took over Barje, a French premium clothing brand, with the vision of turning it into a testing ground for the latest strategies and a space to share real-world insights and lessons with my clients.
Join us in taking your rightful place among the brands that are setting the pace for the future of fashion.
Let us guide you in becoming a New School brand that resonates with the modern consumer and drives sustainable growth.
Marina Landina - Coach Brand Strategy
With 13 years of experience in the fashion industry and a degree from Mod'Spé Paris, I've honed my expertise across the clothing, leather goods, accessories, and jewelry sectors, covering every aspect of the product life cycle.
Throughout my career, I've gained invaluable experience through 6 years of strategy and purchasing for brands and department stores, 4 years of marketing for designer and luxury brands, and 3 years of coaching young ethical brands, as well as event management.
My competencies include strategic, operational, and digital marketing, as well as 360° brand analysis.
With 10 years of experience in international markets and a commitment to staying up-to-date on market trends, technological advances, and sustainable solutions, I bring a unique perspective and breadth of knowledge to the table.
Clothilde Dupont - Coach Brand Image
Graduated from the prestigious École Nationale Supérieure des Arts Décoratifs in Paris, I work as a creative director, designer, and consultant specialized in the field of fashion & fashion accessories design. My professional activities span between Paris and Valencia, where my design studio is based.
With over twelve years of experience in revitalizing the image and accessory collections for renowned brands such as Leonard Paris, Galeries Lafayette, Cosmoparis, Maje, Verdino, Le Tanneur, and many others, my work has been recognized and featured in prominent publications, including Vogue, Elle, and L’Officiel.
As an experienced professional, I guide established brands and emerging talents in developing their collections and brand identity, from the conceptual phase to market launch. Additionally, I personally oversee my own brand, Neko Neko Paris, founded in 2019.
Possessing an entrepreneurial spirit, I can translate concepts into tangible images and products. I gladly share my expertise through conferences that demystify the creative process applied to accessory collection development and the launch of niche brands.
My expertise has also led me to speak as a lecturer and conduct workshops at prestigious universities worldwide, including Paris, Singapore, Seoul, Taiwan, Sao Paulo, and Tokyo.
Ludivine Geffray - Coach Paid Acquisition
With a strong track record in the digital marketing world, I bring a powerhouse of experience and expertise to help elevate your brand’s growth journey.
As a former Manager at Datashake, a renowned digital agency, I led a dynamic team of six media buyers and orchestrated high-performance campaigns daily. My deep understanding of fashion brands and Meta Ads has made me a trusted partner for labels looking to scale—including our very own success story, Fudoon, who now runs big-budget campaigns.
My portfolio includes standout names like Natalys (children’s fashion), Call It by Your Name, Freeman, Petrusse, and Maison Standard—all of whom have benefited from my strategic guidance and sharp media buying skills.
I have managed ad budgets of over €30,000 per day, pushing boundaries and driving results that speak for themselves. My insight into campaign scaling, creative testing, and performance optimization is second to none.
I’m here to coach, guide, and empower our IAMFASHION community—helping each of you take your brand to the next level.
TESIMI LORI - Brand Expert
Originally from the United Kingdom, and currently based in the fashion capital of the world, Paris, France, I have honed my skills at some of the most prestigious institutions in the field.
With an educational journey that has led me through University College London (UCL), Central Saint Martins University of the Arts in London, the esteemed Istituto Marangoni School of fashion in Paris, and IESE Business School in Barcelona, my foundation is deeply rooted in both creativity and business acumen.
In the course of a career spanning two decades, I have had the privilege of working with luxury fashion brands like Rick Owens and Olivier Theyskens (creative director at Nina Ricci, Theory and Rochas) as well as mainstream brands like Oasis, Top Shop and Laura Ashley in the UK.
In that time, I have fulfilled the roles of Senior Designer, Creative Director and Growth Strategist as well as Business Consultant and Mentor with a focus on brands in the Fashion, Beauty and Luxury space.
Today, I specialise in helping brands restructure their businesses and position themselves for optimum profitability and growth, using all the resources available to them.
Zahra Zemmouri - Marketing & Admin Manager
Even though I started my career in computer engineering back home in Morocco, I always knew that I would end up working in a creative industry.
I decided to pursue a Fashion Marketing Master’s Degree in Paris at Inseec Business School.
I had the chance to live amazing experiences at exciting companies such as Vestiaire Collective, FRNCH Paris, Des Petits Hauts, BHV Marais or Tammy & Benjamin.
By joining the IAMFASHION team, I thrive to help entrepreneurs and creative people to build a strong digital business in order to reach their full potential and to connect with their consumers.
I work in the backstage at IAMFASHION and I enjoy organising the processes so that everything goes smoothly for all our members. By making their life cycle easy and meaningful, my goal is to make sure they are fully focused and concentrated on their passion.
