MEET OUR TEAM OF EXPERTS
Inga Grinko - Founder of IAMFASHION & CEO of Barje
Join the Future of Fashion with IAMFASHION
At IAMFASHION, we believe there is a place for every brand in the growing market of eco-responsible, ethical, and innovative fashion. As consumers become more conscious and seek fresh, modern concepts, now is the perfect time to position your brand for online success.
After years of building my own fashion and e-commerce business, I realized that fashion brands fall into two categories: Old School and New School. Drawing on my personal entrepreneurial experience, I founded IAMFASHION to help young fashion designers and brand owners become New School brands—brands that will shape the next decade of online fashion.
In 2024, I took over Barje, a French premium clothing brand, transforming it into a real-world testing ground for cutting-edge strategies. The goal is to share insights, proven tactics, and lessons learned with our clients so they can apply them directly to grow their own brands.
Join IAMFASHION and take your place among the forward-thinking brands shaping the future of fashion. Let us guide you to become a New School brand that resonates with modern consumers, drives sustainable growth, and stands out in the competitive online market.
Marina Landina - Coach Brand Strategy
With 13 years of experience in the fashion industry and a degree from Mod’Spé Paris, I have developed deep expertise across clothing, leather goods, accessories, and jewelry, covering every stage of the product life cycle.
Throughout my career, I have gained hands-on experience in multiple areas of the fashion business:
- 6 years in strategy and purchasing for brands and department stores
- 4 years in marketing for designer and luxury brands
- 3 years coaching young ethical brands and managing fashion events
My core competencies include strategic planning, operational management, digital marketing, and 360° brand analysis.
With 10 years of international market experience and a strong commitment to staying current with market trends, technological innovations, and sustainable solutions, I bring a unique perspective and comprehensive knowledge to help brands grow online, scale profitably, and position themselves as leaders in the modern fashion industry.
Clothilde Dupont - Coach Brand Image
A graduate of the prestigious École Nationale Supérieure des Arts Décoratifs in Paris, I am a creative director, designer, and consultant specializing in fashion and fashion accessories design, with a studio based in Paris and Valencia.
With 12+ years of experience, I have revitalized accessory collections and brand images for renowned names like Leonard Paris, Galeries Lafayette, Cosmoparis, Maje, Verdino, and Le Tanneur, with work featured in Vogue, Elle, and L’Officiel.
I guide established brands and emerging designers in developing collections and brand identity, from concept to market launch, and oversee my own brand, Neko Neko Paris (founded 2019).
An entrepreneurial creative, I transform concepts into products and share my expertise through conferences, workshops, and lectures at institutions worldwide, including Paris, Singapore, Seoul, Taiwan, Sao Paulo, and Tokyo.
Ludivine Geffray - Coach Paid Acquisition
With a strong track record in digital marketing for fashion brands, I bring extensive experience to help elevate your brand’s growth and online performance.
As a former Manager at Datashake, a leading digital agency, I led a team of six media buyers and managed high-performance Meta Ads campaigns daily. My expertise has helped labels scale successfully—including Fudoon, one of our own success stories, now running large-budget campaigns.
My portfolio includes standout brands such as Natalys (children’s fashion), Call It by Your Name, Freeman, Petrusse, and Maison Standard, all benefiting from my strategic guidance and advanced media buying skills. I’ve managed ad budgets of over €30,000 per day, mastering campaign scaling, creative testing, and performance optimization.
At IAMFASHION, I coach and guide our community, empowering fashion entrepreneurs to grow, scale, and achieve measurable results in the competitive online marketplace.
TESIMI LORI - Brand Expert
Originally from the United Kingdom and now based in Paris, I bring 20 years of experience in fashion, beauty, and luxury brands. I trained at University College London (UCL), Central Saint Martins, Istituto Marangoni, and IESE Business School, combining creative design and business strategy.
I’ve worked with luxury names like Rick Owens and Olivier Theyskens, as well as mainstream brands including Oasis, Top Shop, and Laura Ashley. Over my career, I’ve held roles as Senior Designer, Creative Director, Growth Strategist, Consultant, and Mentor.
Today, I help brands restructure their business, optimize profitability, and position themselves for sustainable growth, leveraging all available creative and strategic resources.
Zahra Zemmouri - Marketing & Admin Manager
Originally from Morocco, I started my career in computer engineering, but my true passion has always been in the creative and fashion industry. To follow this path, I earned a Fashion Marketing Master’s Degree at Inseec Business School in Paris and gained hands-on experience with brands such as Vestiaire Collective, FRNCH Paris, Des Petits Hauts, BHV Marais, and Tammy & Benjamin.
At IAMFASHION, I help creative entrepreneurs and brand owners build strong, scalable digital businesses. I work behind the scenes to organize and optimize workflows, ensuring that every process runs smoothly so our members can focus entirely on their creativity and passion.
My role is to streamline the business lifecycle, from onboarding to digital strategy implementation, so that members can efficiently execute their ideas and grow their brand online. By combining operational efficiency with a deep understanding of digital marketing and the fashion industry, I aim to empower our community to reach their full potential and connect meaningfully with their audience.
